Your next customer might message at 11pm. Who's going to answer?

Malu sells and Ana books appointments on WhatsApp, any time of day, using your real prices, stock and opening hours, and never makes things up. Ready in minutes, no code.

  • Official WhatsApp by Meta
  • From R$ 7 a day
  • Cancel anytime

Malu

Online on WhatsApp

Sample chat
Hi! I'm looking for a gift for my wife, she loves skincare. Up to about $50.

Here's an option that fits what you described:

Hydrating Facial KitIn stock$44

It arrives within 3 days in your area. Want the link to check out?

Yes please!

Done! Here's the link to check out:

yourstore.com/checkout

Works with the tools you already use

WhatsApp
Instagram
Telegram
Shopify
Google
Meta

Two employees, each with one job

Malu handles sales and Ana handles your calendar. Hire only who you need, or both: they're included in every plan.

Malu

Malu

Sales

WhatsApp, Instagram and your site

Understands what the customer wants, recommends the right products from your catalog and answers price, stock and policy questions from what you've set up. Takes ready buyers to your store's checkout without being pushy.

Ana

Ana

Appointments

Connected to Google Calendar

Offers only times that are genuinely free, based on your opening hours, your bookings and your calendar. Reschedules and cancels on the spot, and collects the details you need before confirming.

When it matters, she brings you in

When you allow it, if a customer asks for a person or the conversation goes beyond what she knows, she hands it to someone on your team, with the full history at hand.

One employee, all your channels

Connect to official WhatsApp, Instagram, Telegram and your website. Same employee, same memory, everywhere.

Sell on Official WhatsApp

Your employee answers on your brand’s official WhatsApp number — with audio, images and history.

  • Official connection through Meta
  • Recommends products and sends the checkout link
  • Hands off to a someone on your team when needed

The same team, every channel

See the dashboard from the inside

These are the real screens you'll use every day.

Every conversation in one place

See what they answered on each channel, who's ready to buy, and step in whenever you want.

Conversation inbox with an open thread
Real dashboard screenshots, with sample data.

She never makes up prices, stock or delivery times

Malu and Ana only answer with what's set up in Staffra. When the information isn't there, she doesn't guess: she asks someone on your team to confirm.

1

Tell us about your business

Description, payment methods, delivery, returns and frequent questions, all in plain text.

2

Bring your products or services

Import your catalog from a spreadsheet or Shopify, or add your services and opening hours.

3

Connect a channel

WhatsApp, Instagram, Telegram, your website chat or a direct link.

Where answers come fromOnly your data

Can you deliver to Manaus by Friday?

I don't have the delivery time for Manaus on record yet. I'll check with the team and get back to you.

She answers from:

  • Catalog
  • Shopify
  • Your business
  • Policies
  • Frequent questions
  • Services and calendar

An employee who never takes a day off

Run the numbers for your own business.

Hiring someone or using Staffra

Full-time employeeCLT contract
With StaffraMalu and Ana
Hours answering per week

44h

168h

Nights, weekends and holidays
Off the clockAlways answers
Response time
Depends on the queueSeconds
Conversations at once
One at a timeAs many as arrive
Price and stock
Has to checkAlways what you set
Days off, vacations and absences
Needs coverNone

Brazilian labor law (CLT) caps a work week at 44 hours. A week has 168.

Which plan fits you

Enter what you spend today and how many conversations you get. The math happens right here on the page, nothing is sent.

R$

Add salary, taxes and benefits of whoever answers your customers.

We estimate about 5 replies per conversation.

I answer customers on WhatsApp

Recommended plan

Getting started

R$ 197/month

Up to 3.000 replies a month, about 600 conversations.

You'd use about 25% of the plan.

Today, per month

—

Only during team hours

With Staffra, per month

R$ 197

24 hours, every day

Enter what you spend today to see the difference.

Staffra doesn't have to replace anyone: it answers while your team can't, and brings you in when it matters.

Simple plans, with Malu and Ana in all of them

Every plan comes with official WhatsApp, Instagram, Telegram, website chat and direct link. What changes is how many replies your team can send.

How do you want to use WhatsApp?

Not using WhatsApp? You pay nothing extra.Serve customers on Instagram, Telegram, website chat or direct link. No Meta account, no card, no extra cost: just the plan price.

Getting started

Solo professionals and small businesses.

R$ 197/ month

WhatsApp, paid straight to Meta

Without WhatsApp
R$ 0
With WhatsApp
up to R$ 80

Maximum with WhatsApp: R$ 277 / month

3.000 replies a month

Recommended

Growing

For businesses already busy on WhatsApp.

R$ 317/ month

WhatsApp, paid straight to Meta

Without WhatsApp
R$ 0
With WhatsApp
up to R$ 200

Maximum with WhatsApp: R$ 517 / month

6.000 replies a month

High volume

Lots of conversations a day, across channels.

R$ 497/ month

WhatsApp, paid straight to Meta

Without WhatsApp
R$ 0
With WhatsApp
up to R$ 360

Maximum with WhatsApp: R$ 857 / month

10.000 replies a month

Custom

Multiple locations or very high volume, on negotiated terms.

Let's talk

  • Dedicated support from someone on our team
  • Features built on demand for your business
  • Integration with the systems you already use
  • Negotiated reply volume

All of this in every plan

  • Malu for sales and Ana for scheduling
  • WhatsApp, Instagram, Telegram, website chat and direct link
  • Catalog from a spreadsheet or Shopify
  • Scheduling with Google Calendar
  • Replies only from your own data
  • Hands the conversation to your team
  • Conversation inbox and reports
  • Name and photo your way
  • Unlimited users

7 days free. We ask for a card up front but only charge after 7 days or 500 replies, whichever comes first.

Every message your team sends a customer counts as one reply. Estimate for replies to customers in Brazil within 24 h of their last message. Appointment reminders cost about R$ 0.04 each and promotional messages about R$ 0.38.

Ana works for businesses like yours

Staffra is a Brazilian platform of virtual receptionists for WhatsApp, Instagram and websites. Ana books appointments for service businesses such as barbershops, salons, clinics and studios, and Malu answers and sells for online shops, around the clock, using only the information the business provides.

GuideAutomatic booking on WhatsApp: how it works and how to choose

Frequently asked questions

How do Malu and Ana learn about my business?

You fill in your business information (description, payments, delivery, returns and frequent questions), bring your catalog from a spreadsheet or Shopify and, for Ana, add your services and hours. They answer only from that.

What if a customer asks something she doesn't know?

She doesn't make it up. If the information isn't set up, she asks someone on your team to confirm or, if you allow it, hands the conversation to a person with the full history at hand.

How does the free trial work?

It's 7 days free. We ask for a card up front, and you're only charged after 7 days or 500 replies, whichever comes first. Cancel before that and you pay nothing.

Do you use official WhatsApp? Can I keep my number?

Yes. We connect through Meta's official connection, and you can use the number you already have in the WhatsApp Business app or a new one. Every plan includes WhatsApp, and you choose how to use it: with your own Meta account, paying Meta directly and at cost (1,000 free replies a month and about R$ 0.04 each after that), or all through Staffra, with the fees already in the price. If you won't use WhatsApp, you don't need a Meta account or card and pay nothing extra.

Is there a contract or setup fee?

There's no setup fee. You cancel from the dashboard whenever you want, without talking to anyone, and your plan stays active until the end of the period you've paid for. On the yearly plan, that means cancelling stops the next renewal.

How long does it take to get started?

Usually under 30 minutes. The dashboard shows a step-by-step guide that checks itself off as you set things up.

At 11pm, Malu and Ana answer for you.

Hire Malu and Ana today and let WhatsApp answer while you take care of everything else.

Cancel anytime · No setup fee